If Nippon enters art paint on a large scale, domestic brands will...
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Will Nippon enter the art paint on a large scale through the acquisition?
In China, although Vero is a transliteration of VIERO, VIERO is not Vero. A Chinese boss, who has represented the sales rights of one of VIERO's brands in China, has also registered VIERO's Chinese name, "Vero."VIERO is doing well in the Chinese market. Standing state in China's architectural coating market share the first. Will these two advantages be combined by the acquisition? So, there has been a concern, said state once completed the acquisition of Cromology, will use its advantage in the Chinese market, combined with VIERO understanding of art coating products, launched a few simple construction, low cost art paint, into the state system, so as to quickly realize the scale art coating. When the time comes, the survival pressure of art paint domestic brand is big. In fact, before the acquisition of Cromology, Nippon had art paint, but it has been doing it with a low profile, without the high exposure rate. At present, the total market of China's art paint is far less than Nippon latex paint, which seems not worth Nippon's effort to do. Nippon also habitually called his product art paint, and regarded it as a kind of building material like latex paint. Zhou Changfeng believes that with the completion of the acquisition of Cromology, the status of art paint in Nippon may be strengthened.
Nippon is more like through art paint, constantly understand the preferences and pain points of Chinese art paint consumers, in order to find the best advantage of art paint relying on libang latex paint.
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The state changed from color for white and quality for color
When the post-90s and post-00s gradually become the main consumer, they should not only be environmentally friendly, but also beautiful and personalized. This market demand, has been leading the wall painting to the colorful.
Nippon also took the opportunity to put forward the concept of exchanging color for white and exchanging quality for color, to adapt to the new market demand, and to do some conceptual adjustments and guidance.
Color for white is to replace the white latex paint with the color of the latex paint, and to change the color with the quality is to replace the latex paint with the color with the artistic paint with the texture and the color. Note that "from color for white, to quality for color", rather than directly "to quality for white", directly with artistic paint to replace the white latex paint. After all, the palm of the hand is meat, and no matter how the development of art paint, in a short time is far from threatening the status of white latex paint in the state. Of course, you can also understand as, "color for white, quality for color" is the concept of bang for large-scale march into art paint and pave the way. The benefit of doing so opposite states is obvious, the market dominant position of white latex paint is still in, only a part was transferred to the market share of the latex paint and art paint with color, but the overall profit space of metope paint is big. The benefit to consumer is optional to decorate an effect much, the home after decorating can be beautiful more individual character.
Zhou Changfeng of Chinese and foreign coating net thinks, the future interior wall adornment market, only coating character, will be divided into three kinds of mainstream, one kind is white wall, one kind is colored wall, one kind is the colored wall with simple sense. These three schemes, corresponding to low, medium and high three grades, to meet the needs of consumers at different levels of levels, the corresponding products are white latex paint, latex paint with color, art paint.
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The advantage of Nippon's large-scale entry into art paint
State is the acquisition of Cromology, when the acquisition is formally completed, with Cromology's VIERO team understanding of art paint products, and the understanding of consumers in the Chinese market, state really can launch some suitable for the Chinese market art paint, in state products and refresh system, to achieve large-scale mass change color metope revolution. But that's just that possible.
If Nippon does art paint has five advantages. First, Nippon is a big brand, the first agents in China, has incomparable channel advantages. Second, li bang white latex paint market share in China first, third, li bang has more than 70 factories, can strategic collection, scale production, reduce costs, rapid delivery ability, fourth, li bang sound training system, li bang master numerous, refresh the perfect system, have strong construction ability, and is standardized service, fifth, strong ability of online drainage and orders. Chinese and foreign paint network Zhou Changfeng thinks, like Nippon this volume of companies, want to enter the art paint, if do not go to waste these advantages. If Nippon and VIERO cooperate, launch a few simple construction, low cost of art paint, into the refresh of the common product system, with the price, the service to do a little better, a few years down can put those domestic art paint is not strong competitiveness will be eliminated a batch. The high-end segment will have a few pure imported Italian brands and some high-end domestic brands. But the whole art coating industry will move towards the road of high-quality standard development.
