Dig, dig, dig, which three types of people do paint companies most want to recruit

In a small garden, dig and dig, plant small seeds, bloom small flowers... If you don't know these lyrics, you must be out.

In 2019, China and Foreign Coatings Network wrote an article titled "Cutting, Excavating, Replacing, and Leaving for the Great Achievement of Coatings Enterprises". Cutting, poaching, replacing, and leaving are constantly emerging, and coatings enterprises are constantly changing their talents. Talent competition is brewing, and a dark tide is surging.

After three years of struggling with the epidemic, facing the new situation of economic recovery and industry recovery, paint companies have accelerated the adjustment of talent structure in the face of new opportunities and challenges.

Two days ago, Yufeilai noticed a big change of blood among the leading executives of a lotion company, and two talents from well-known paint enterprises flowed into the upstream and were reused. In addition to streamlining personnel and optimizing administration, coating companies also urgently need various talents that match different positions. Some are willing to throw out high salaries and heavy funds to poach people.

What kind of people do paint companies most want to recruit at the moment? Chinese and Foreign Coatings Network believes that the three types of talents that coating companies lack the most are excellent sales personnel, senior management personnel, and technical research and development personnel.

One Dig: Excellent Sales Personnel

Cadbury Society, a leading art paint company, is recruiting and grabbing people, "playing with 'salary jump'," and the most tempting thing is to reward Mercedes Benz and BMW for meeting the standards. And this recruitment position is a regional manager with a monthly salary of 10000 to 15000.

Cabelli also used young people to demonstrate his sincerity in seeking talent and thirst.

Lin Qiuling, born in the 1990s, joined Cadbury in September 2015, starting from online promotion and investment promotion. She gradually grew into a sales backbone of the company, developing 44 customers in the peak year, and was promoted to the customer service manager of the network department of Cadbury China Brand Center. She is known as the "versatile player" and short video expert of Cadbury China brand promotion. At Cadbury, she achieved a magnificent transformation from hating girls to becoming an excellent professional manager.

There needs to be a certain connection between the productivity and market demand of paint companies, and sales personnel play a crucial role in it. They need to understand the advantages and market demands of the product, master market trends, apply effective sales strategies and techniques, and achieve maximum sales performance of the enterprise. Coatings companies need to have a high-quality sales team that organically combines technology and market demand to achieve maximum economic benefits.

Second excavation: technical research and development personnel

Badex, a paint company that has been listed multiple times as one of the top 500 Chinese brand value companies, has announced that it has recruited various types of talent, including chief engineers in various categories such as interior and exterior wall architectural coatings, water-based wood coatings, UV coatings, PU coatings, floor coatings, art coatings, waterproof substrates, and industrial coatings such as anti-corrosion coatings, powder coatings (IT, new energy vehicles), new energy batteries, and equipment specialized coatings, At the same time, we also recruit other chief engineers in the field of "specialized, refined, and innovative" coating technology.

At the 2023 Spring Campus Recruitment Fair of Carrie, coating R&D engineers and technical R&D management trainees will receive a one-time living allowance of 150000 yuan and a housing subsidy of 300000 yuan for doctoral candidates, in addition to generous salaries.

Sifang Weikai, a leading enterprise in motorcycle coatings and automotive wheel hub coatings, is recruiting various engineers in the field of automotive coatings and coatings, including research and development engineers, color mixing engineers, safety engineers, and electrical engineers.

The paint industry is constantly changing and requires continuous innovation and improvement in order to seize the opportunity. Technical R&D personnel play a crucial role in coating enterprises. They need to possess innovative thinking, scientific research and development methods, and leading technological capabilities. Through unremitting efforts, coating companies can develop industry-leading products and technologies, build their core competitiveness, and thus win the favor of the market.

Three Digs: Senior Management Personnel

China Foreign Coatings Network has noticed that since the beginning of this year, there have been updates and changes in the executives of multiple coatings companies, including foreign giants.

BASF Coatings has appointed a global business unit head. Starting from August 1, 2023, BASF Coatings will implement global units for its automotive OEM coating solutions and automotive repair coating solutions businesses. Through the new organizational structure, BASF will better provide support and services to global customers. According to China Foreign Coatings Network, Zhao Zhengyu will be responsible for the new global automotive OEM coating solutions business department located in Hong Kong.

On April 1st, Zhu Chengyi became the first female Greater China CEO in the history of chemical giant Dow, responsible for promoting Dow's strategic business growth in Greater China, strengthening market exploration, and improving the company's financial performance.

On April 13th, Haihong Elderly announced a change in the group's management, appointing Peter la Cour Gormsen as the company's Chief Financial Officer (CFO) and Executive Vice President of Finance, and Ren é Overgaard Jensen as the company's Chief Transformation and Information Officer (CTIO) and Executive Vice President of Digital, Strategy, and Transformation.

Chen Yao succeeded Jiang Qinghua as the Chairman of Shanghai International Paint Co., Ltd. on February 4, 2023. Shanghai International Coatings Co., Ltd. was established on December 18, 1989, with joint investment from Shanghai Huayi Fine Chemical Co., Ltd., China Shipbuilding Materials Corporation, and Akzo Nobel Holding Company, with equity of 34%, 15%, and 51%, respectively. Mainly engaged in the research and development, production, and sales of coatings for ships, ocean engineering, and yachts.

While ensuring the normal operation of the enterprise, senior management personnel can bring more opportunities and benefits to the enterprise. Senior management personnel usually have a global mindset, are good at seizing opportunities, not only have a broad perspective and profound industry background, but also should have excellent leadership and interpersonal skills. Under the leadership of senior management personnel, the strategic formulation and management model of paint companies will be more flexible and efficient.

Of course, in this era full of challenges and competition, paint enterprises are also facing the problem of talent management. The issue of layoffs is particularly prominent. Traditional job positions such as labor workers and administrative management personnel are more easily replaced by artificial intelligence and machinery due to their simplicity, repetition, and strong substitutability, making them the hardest hit areas for layoffs. While steadily promoting machine replacement and streamlining personnel management, coating companies should pay more attention to talent cultivation and echelon construction, bring in the desired talents, retain suitable talents, enhance team combat capabilities, and enhance the sustainable development ability of the enterprise.