Yan Yongjiang: The Golden Paint Award is a long-term fate

He is the guest speaker, speaker, opening guest, and awarding guest at this year's Golden Paint Awards Summit, Mr. Yan Yongjiang.

Mr. Yan Yongjiang is a professor level senior engineer with over 40 years of experience in the coatings industry. He was formerly the Executive Vice President of the Institute of Marine Chemical Engineering and the Secretary General of the China Coatings Industry Association. Even if he resigns from his position and pursues the pursuit of "watching flowers bloom and fall quietly, laughing to see clouds roll and relax", he still cannot let go of his deep love for the coatings industry. He still serves as the director of the Advisory Committee of the Guangdong Coatings Industry Association, providing advice and wisdom for the development of the industry.

Gather together and paint blue together - this is the theme of the 2023 Chinese Paint Enterprise Dealer Summit and the 14th Golden Paint Award, and I believe it is also the value and significance of the Golden Paint Award. Mr. Yan Yongjiang delivered a speech at the 14th Golden Paint Award ceremony on June 8th, stating that there were not only five keynote speeches, four forums for communication, insightful discussions and ideological trends on site, but also a heavyweight list released, as well as on-site exploration and dealer exchanges at the Yashi Smart Factory. A series of characteristic activities were both theoretical and practical, showcasing the appeal, influence, and brand reputation of the Golden Paint Award in the industry, It also showcases the commitment of domestic and foreign coatings to build the industry's first integrated large platform, from production intelligence to brand building, as well as the integration and innovation of the entire industry chain upstream and downstream.

Mr. Yan Yongjiang did not even consider himself a guest, but rather a beloved family member of the Golden Paint Award. He expressed his pleasure to participate in the Golden Lacquer Award ceremony again in Chuzhou, Anhui, with excitement and excitement. Firstly, this is a long-term fate. Almost all those who have been involved in the paint industry have witnessed the growth of the Golden Paint Award. It has been 14 years since then, and the Golden Paint Award has grown up to be more resilient, warm, tasteful, and valuable.

In the three difficult years of the epidemic, I have witnessed Li Funian leading a team of Chinese and foreign paint websites, unwaveringly speaking up for the industry, unwaveringly promoting the progress of the entire industry chain, and contributing to the growth of corporate brands with extraordinary energy. Responding to change with a positive attitude is precisely the energy of infinite love that drives away all the fog and haze. It is precisely this dedication that keeps the Golden Paint Award coming as promised, rain or shine, and it also boosts the morale and confidence of the industry, and the more it is done, the more influential it becomes. Worth our gratitude and applause.

Mr. Yan Yongjiang believes that there is also a connection between this event held at the Sheraton Hotel in Chuzhou, Anhui. Last year's Golden Paint Award was held in Sheraton, Shunde, China's first hometown of coatings and the birthplace of the Golden Paint Award; This year is held in Sheraton, Chuzhou, which is the birthplace of Tu characters and represents inheritance and development. The same scene, different emotions. And this year happens to be the initial year of post epidemic liberalization, as well as the beginning year of implementing the high-quality development of the 20th National Congress and the National Two Sessions. The economic recovery has been consolidated, the industry has rebounded, and it should be a year for paint professionals to work hard and strive for progress.

Allowing more participants to participate, we are all builders of the industry. The Golden Paint Award has elevated the platform's value and made it more resilient to development, which will undoubtedly contribute greater energy to the high-quality development of China's paint industry. Congratulations! Mr. Yan Yongjiang not only wishes and expectations for the Golden Lacquer Award, but also congratulates the winners who stand out on the Golden Lacquer Award list, who can ascend to the podium of the Golden Lacquer Award, experience the joy of struggle, and feel the joy of success.

He said, it is precisely because you have lofty aspirations that you can surpass yourself. It is you who gallop without rest that can break the cocoon and become a butterfly. Congratulations to you, all award-winning enterprises and individuals, harvesting their own glory and happiness, achieving themselves and brands, and fully showcasing the most beautiful posture and scenery of life on the track of high-quality development.

In addition to his award speech, Mr. Yan Yongjiang also shared his calm thoughts on the Chinese paint industry at the Golden Paint Awards Summit.

He believes that foreign trade obstacles, declining investment, and insufficient consumer confidence are major difficulties currently faced by domestic enterprises. Russia-Ukraine conflict, trade friction, chain breaking and decoupling have caused great pressure on China's foreign trade. Domestic enterprises are under great pressure, facing the triple pressures of shrinking demand, Supply shock and weakening expectations.

According to the data of the National Bureau of Statistics in the first quarter of this year, the triple pressures of demand contraction, Supply shock and expected reduction were alleviated. The economic growth was better than expected, the market demand gradually recovered, the economic development showed a recovery trend, and the economic operation achieved a good start.

In 2023, the domestic paint market demand will first decrease and then increase. The Wet market is highly competitive, and the emerging market has been opened. Conventional products are already saturated, and demand for high-end products is increasing. With the gradual recovery of the domestic economy, the paint industry will gradually improve. The paint market will become more active, and demand will also increase accordingly.

He suggested that coating companies should pay attention to the three key words of "holding on, survival, and development" in 2023. Survival is the primary goal, survival is the ultimate principle, try different ways of growth, find new ways of development, and practice internal skills well.

Regarding the specific measures for the survival of coating enterprises in 2023, Mr. Yan Yongjiang provides the following opinions:

1、 Breaking through the siege and cross-border development will become the norm in the paint industry.

2、 The development of natural accumulation is too slow and the time cost is high. It is recommended that enterprises enter the capital market and use capital to support their development wings.

3、 Diversification of business methods and transformation of sales channels.

4、 Industrial coatings are the only way to become bigger and stronger.

5、 High end coatings are an endless path. I suggest everyone actively layout and enter the high-end coating field. We attach great importance to the application of new materials.

6、 The survival path for small and medium-sized coating enterprises lies in being specialized and precise, and engaging in sub areas that others cannot or cannot replace. For example, Banggu, Wohlde, etc.

7、 We attach great importance to the integration of industrialization and industrialization in the paint industry, transitioning from rapid mechanization to intelligent integration.

8、 The impact of raw material prices and the development of enterprises will always coexist. We should respond soberly and scientifically, use tools well, and ensure profits.

9、 Looking for opportunities and moving towards internationalization. Going out, where is the market and where is the enterprise. The the Belt and Road has brought great opportunities. There are huge preferential tariff policies among the 15 Southeast Asian countries. Foreign trade enterprises should make good use of this policy.

Mr. Yan Yongjiang said that honor belongs to the past, and the strong have a Yesh Atid! In the face of the current economic situation, only when the entire industry gathers together to warm up, works together, and becomes stronger as a whole, can China Coatings usher in the next glory! Mr. Liu Pujun, the new president of the China Painting Association, once said, 'Without rejecting the crowd, we can become rivers and seas.' Let us continue to care for and support the Golden Paint Award, and work together to write the most beautiful chapter of China's paint power! Let's join hands and work together to build, create, share, and win!